Email is not just about the creative. It’s about the list. When supported by a strong targeted list as well as good design and copy, email marketing allows you to reach and attract the right people at the right time.
Each client’s campaign begins by building a strategic communication plan consisting of segmentation, messaging, timing based on industry best practices, data, and past results. We use responsive design to develop creativity ensuring the email will be optimized for viewing across devices and screen sizes
A whole new generation of mobile smartphone and tablet users are also driving anywhere, anytime using email. Indeed when you dig into the data, any assertion that email is “dying” with consumers is laughable.
A powerful email marketing strategy starts with building a list, continues with data management and ends at revenue generation:
- Build an acquisition strategy.
If you have prioritized audience growth, begin by analyzing the places where customers are already engaging with your brand.
- Optimizing for mobile is extremely important.
- Your data should always be relevant.
- Personalize email whenever possible.
Your website visitors, email recipient and mobile subscribers, including those who have connected with you on social media will appreciate your messages even more if they’re personalized. Email drives deals.